Morning light in Venice
Guest reading in morning light
Historic streets of Verona
Terrace bath overlooking the lake
Alpine town of Merano
Cathedral square in Trento
Alpine hotel in winter stillness
Lake Garda at Riva
8 founding spots remain

The quiet moments
need a witness.

We're building a collective of photographers who see what others rush past. The first light. The lived-in details. The human scale of travel.

The Goethe Route · Innsbruck to Bologna · The kind of images we're looking for

The Assignment

What you'll shoot

We're documenting Europe's historic Grand Tours for a new generation of Silver-Age travelers. Not influencer content. Not stock photography. Something slower, deeper, more human.

The quiet moments

Morning or evening light. It can transform the mood of a picture. Your pictures tell stories that cannot be described in a thousand words.

The lived-in details

Worn stone steps. A family crest above the door. The wine cellar where three generations have stored the harvest.

The human scale

Portraits of hosts, not posed but present. Travelers discovering. The intimacy of a family-run hotel.

What's In It For You

Not payment. Not yet.
But not nothing.

We're honest: this is a founding phase. We don't pay for editorial use today. But founding members get things money can't buy later.

Full credit, always

Your name on every image. Link to your portfolio. Your work, your reputation.

Access to the route

Connections to founding hotels. Behind-the-scenes access. Stories worth shooting.

A slow-travel collective

Photographers who value depth over virality. Early mornings over quick clicks.

First in line

When paid assignments and the marketplace launch, founding members get priority.

Full transparency: You retain the copyright. We receive a non-exclusive licence for editorial use for as long as the platform exists. Founding members will receive priority at the marketplace launch and in the allocation of paid hotel bookings. We will provide you with all details before we begin working together.

Albrecht Voss
Hannes Engl
Fabrizio Coco
Luca Locatelli
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4 of 12 founding photographers confirmed

The Founding Circle

12 photographers.
One historic route.

We're building the Visual Guild with a small founding circle – not an open call, not an algorithm, but a curated group of photographers who understand slow travel and can see what makes a place feel alive.

Founding members shape how the Guild works. They get priority for paid assignments when they launch. And their names stay on the wall long after the circle closes.

8

spots remaining

12

total founding spots

Show us your eye.

No 4-step form. No essay questions. Just your portfolio and how to reach you. If your work fits the route, we'll be in touch.

We review every submission by hand. If there's a fit, we'll reach out within a week.

Phase 1 · The Goethe Route

Innsbruck Brenner Bolzano Lake Garda Verona Padua Venice Ferrara Bologna