Turn your quiet weeks into your best weeks.
Booking platforms send you tourists looking for
discounts.
We inspire travelers looking for a place to stay.
Typical shoulder-season gap
€25,920
left on the table each year
Empty midweek nights
216
per shoulder season
Based on a 24-room hotel at €120/night with 40% midweek occupancy in April, May, October.
What changes for you
Silver-Age travelers who book direct and stay longer.
Our audience is 55+ culture-seekers who still love to call, email, or book direct. They want character, not chains. Story, not stars.
Shoulder season, filled
We run targeted campaigns in April, May, September, October – when you need guests, not when everyone else does.
Direct bookings, tracked
Every referral uses UTMs and promo codes. You see exactly what we deliver – no black-box algorithms.
Story, not just a listing
We create a narrative "Hotel Chronicle" – your history, your hosts, your surroundings – that travelers actually read.
No commission. No listing fees. Fixed annual partnership.
Compare that to the 15–18% you pay per booking on the platforms.
Your Hotel Chronicle
This is how travelers will discover you.
Not a grid of rooms and rates. A story that makes them want to stay.
Seehof Nature Retreat
Where nature and design find balance
Natz-Schabs, near Brixen · South Tyrol
Your Hotel Chronicle is created by our editorial team. It's yours for life – no annual content fees.
See the full previewThe Founding Circle
50 hotels. One historic route. First come, first served.
We're curating a small circle of family-run hotels along the Innsbruck–Bologna corridor. Not franchises. Not chains. Hotels with character, run by people who care.
12 confirmed – 38 spots remain
Founding partners lock in their rate for life. When the 50 spots are filled, the circle closes.
"The platforms sent us tourists who wanted discounts. FOOTSTEPS sends us travelers who want to stay – and who remember our names when they leave."
— Maria, Albergo al Ponte
Founding Hotel, Trentino
3 steps to become a Founding Hotelier
From snapshot to partnership in three steps.
Check your numbers
90 seconds. Rooms, rates, quiet months. We calculate your shoulder-season gap instantly.
See the opportunity
We show you the revenue you're leaving on the table – and how we can help close that gap.
Choose your path
Get a one-pager to share with your team, or talk with us directly. No pressure, no lock-in.
What could your quiet months become?
Take 90 seconds to find out. No obligation. No public listing. Just the numbers – and the opportunity.
38 founding spots remain. Founding partners keep their rate forever.
Built for independent hoteliers, not algorithms.
FOOTSTEPS exists because family-run hotels deserve better than paying 18% to platforms that commoditize your character. We're building something different.
No commission, ever
Fixed annual partnership. Every euro from a direct booking stays with you – not with us or any platform.
Founding rate, locked
Join as one of the first 50 hotels and your partnership rate never increases – even as we grow.
No lock-in contracts
Annual partnership, no cancellation required. If we don't offer added value, you shouldn't have any obligations.